Despite being a well-known and respected country all around the world, unfortunately few Western tourists visit Japan. Perhaps that is due to the misconception that Japan is an extremely expensive country, an idea that stems from the bubble era in Japan when things were expensive relative to Western countries. But nowadays prices in Japan are on par with those of North America and Western Europe. Another reason few tourists come to Japan is that there is no standout tourist attraction. China has the Great Wall, Paris has the Eiffel Tower, Italy has the Coliseum, but what does Japan have? The truth is that Japan has a lot of value to offer the visitor, but that value is not to be found in any single site. It is to be found in the overall experience and cultural richness of Japan.