The streets of Insadong are filled with the traditional cultures of Korea. The area known as Insadong has been the center of culture since the Joseon era. Car traffic has been banned since 1997 to make the streets of Insadong friendlier for visitors and to improve the general atmosphere of the area. Around 40% of Korea's antique stores can be found in Insadong. But, that is just the beginning. As you wonder around the alleys and byways of Insadong, stores selling old books, pictures and calligraphy can be found. On the weekends, the streets of Insadong spring to life with cultural festivities, such as parades, traditional wedding processions, traditional musical and dance performances and more.