Soft, white sand under your feet, a slow, gentle breeze coaxing you to relax, the warm, crystal clear, azure waters of the Arabian Sea inviting you to swim and exotic, unrivaled, spectacular views all around you, this is Jumeirah Beach, Dubai, United Arab Emirates. Jumeirah modern architecture is incomparable and is equally breathtaking in day light or star light. This coastal area was once the home of Arab traders, pearl divers and fisherman who enjoyed a simpler life. Since the 1960's, Jumeirah has become a favorite of western expatriates. Due to the building of some of the finest, luxury hotels and resorts in the world, Jumeirah Beach has become a popular choice among tourists in recent years. The long, sunny, stretch of beach is sprinkled with lush, palm trees and is lifeguard protected, thus providing a safe place for the entire family to enjoy plenty of sun and various water activities without worry.